ITAIPAVA

Itaipava, is a Brazilian Beer onwed by Grupo Petrópolis. Their agency WMcCann, reached out to Damn Good Advice to help them create an entirely new aesthetic for the Brand that combined a sense of community, fashion, and pop culture with a lot of influence on the Brand's Color: Red.
Carnaval
Damn Good Advice
Title: Itaipava x Chilli Beans
Brand: Itaipava
Clients: Giulia França, Daniele Bibas, Naiara Brugneroto, Tomas Lombardi, Camila Felippe
Agency: W McCann
Creative Agency: Alessandra Pereira, Antero Neto, Vinicius Turani, Stefano Chiabrando
RTV: Camila Naito, Andreia Metzker, Dani Toda, Morgana Miranda, Lorena Latorre
Production Company: Damn Good Advice
Creative Director and Photographer: Maltchique
Executive Production: Aline Rizzotto and Adriana Omodei
Creative Art Director: Juliano Brito
Creative Producer: Magu Marioto
Line Producer: Flavia Zentil
Production Director: Chico Soll
Director of Photography: Gustavo Uehara
Best Boy Still Photography Lucas Bonolo
Digitech: Pedro Lins
Gaffer: Leandro Bugni
Camera Operator: Gui Carrara
Set Designer: Arlindo Grote
Beauty: Moisés Costa
Beauty Assistant: Emanuel Gregorio
Nail Artist: Aline Carvalho
Stylist: Georgia Hoshino
Styling Assistant: Ela Vargas
Edit: Ariel Serrão
Color Grading: Ariel Serrão
Post Coordination: Mell Helade
Retouching: Mateus Moraes, Alt Retouch